Industry
Insurance Brokerage
Client
Henderson Brothers
HENDERSON BROTHERS
Branding & Design
Content Creation
Henderson Brothers is a legacy independent insurance and financial services firm headquartered in Pittsburgh, known for its consultative approach and long-standing client relationships. With services spanning business insurance, employee benefits, and financial solutions, the firm helps clients navigate complex decisions with clarity and confidence. As Henderson Brothers continued to expand its offerings and modernize its brand presence, the team sought marketing support that could keep pace with growth and reflect the sophistication of its services.
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Following a recent brand refresh and website launch, Henderson Brothers needed to activate its positioning through cohesive, high-quality marketing campaigns. Their internal team required support translating complex offerings, including ICHRA and Pharmacy solutions, into clear messaging that could be deployed across social, email, video, and sales enablement channels. Henderson Brothers partnered with Sparq as an integrated marketing partner to provide flexible, consistent campaign support as priorities evolved throughout the year.
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Through its partnership with Sparq, Henderson Brothers established a repeatable campaign foundation that aligns marketing and sales around clear, consistent messaging. The ongoing collaboration allows Henderson Brothers to bring new initiatives to market efficiently, supported by adaptable creative and a trusted strategic partner.
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Branding & Design
Content Creation