The Ask‍

Create a full-scale brand and marketing launch for a brick-and-mortar card shop opening in an unlikely location and the ambitious goal of becoming a regional destination. Sparq was challenged to make Frank’s Card World visible and unforgettable, building a brand and marketing effort that would attract collectors across state lines and generate buzz in a small town.

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‍Project Information‍

To help Frank’s Card World open in New Castle, PA, Sparq built a brand from scratch, developed a whole marketing infrastructure, and executed a high-impact launch strategy. From countdown campaigns and regional paid media to exclusive grand opening events, we turned a quiet storefront into a buzzworthy destination. The results? The first month had a 698% ROI, and customers drove in from 200+ miles away.

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